PRO-AGING NEVER LOOKED BETTER

Your Full-Face Routine, Without the Guesswork


Meet the Baked Starter Kit: three easy essentials for a smooth, natural-looking finish that won’t settle into fine lines and wrinkles.

Choose your foundation shade — we’ve done the rest

Palette comes in universally flattering shades

Lightweight baked color that won’t cake or feel heavy

Perfect for beginners with step-by-step directions included

“This is magic for my mature skin. It blurs every fine line instantly and never settles into my creases!”
— Susan M.

Includes 1 Foundation, 2 Highlighters, 1 Bronzer,
1 Blush, 3 Eye Shadows, 1 Brush

$49.95

$190

PRO-AGING NEVER LOOKED BETTER

Your Full-Face Routine, Without the Guesswork


Meet the Baked Starter Kit: three easy essentials for a smooth,
natural-looking finish that won’t settle into fine lines and wrinkles.

Choose your foundation shade — we’ve done the rest

Palette comes in universally flattering shades

Lightweight baked color that won’t cake or feel heavy

Perfect for beginners with step-by-step directions included

“This is magic for my mature skin. It blurs every fine line instantly and never settles into my creases!”
— Susan M.

Includes 1 Foundation, 2 Highlighters, 1 Bronzer, 1 Blush, 3 Eye Shadows, 1 Brush

$49.95

$190

The Shade Match That Forgives

9 shades, color-correcting technology built to adapt — so your match doesn't have to be exact to look right.
Find your closest match.

Light: For light to light-medium skin.

Our bestselling shade!

The Shade Match That Forgives

9 shades, color-correcting technology built to adapt — so your match doesn't have to be exact to look right.
Find your closest match.

Light: For light to light-medium skin.

Our bestselling shade!

75,000+ Reviews

The Baked Starter Kit (3PC)

Foundation, full-face palette, and kabuki brush

Choose your shade: Select a shade

Porcelain

Fair

Light

Medium

Golden Medium

Sand

Tan

Deep

Toffee

$49.95

PLUS FREE SHIPPING

The Baked Starter Kit is three things — baked foundation, full face palette, brush — formulated for mature skin, designed for real mornings, and ready in five minutes.

75,000+ Reviews

The Baked Starter Kit (3PC)

Foundation, full-face palette, and kabuki brush

$49.95

PLUS FREE SHIPPING

Choose your shade: Select a shade

Porcelain

Fair

Light

Medium

Golden Medium

Sand

Tan

Deep

Toffee

The Baked Starter Kit is three things — baked foundation, full face palette, brush — formulated for mature skin, designed for real mornings, and ready in five minutes.

THE FORMULA THAT PUT LAURA GELLER BEAUTY ON THE MAP

Why Baked Makeup Works Differently


Each formula begins as swirls of cream pigment, then is handcrafted and baked on terracotta tiles in Italy for 24 hours. The result looks like a powder—but feels silky and cream-like as it melts into skin.

Cream Pigments Begin the Process

Marbleized swirls combine complementary tones to help balance the look of uneven color.

Baked for 24 Hours in Italy

The handcrafted process transforms cream into a weightless, silky color that applies with ease.

Light to Medium Coverage, Never Heavy

Build only the coverage you want for a natural finish that doesn’t cake or crease in fine lines.

THE FORMULA THAT PUT LAURA GELLER BEAUTY ON THE MAP

Why Baked Makeup Works Differently


Each formula begins as swirls of cream pigment, then is handcrafted and baked on terracotta tiles in Italy for 24 hours. The result looks like a powder—but feels silky and cream-like as it melts into skin.

Cream Pigments Begin the Process


Marbleized swirls combine complementary tones to help balance the look of uneven color.

Baked for 24 Hours in Italy

The handcrafted process transforms cream into a weightless, silky color that applies with ease.

Light to Medium Coverage, Never Heavy

Build only the coverage you want for a natural finish that doesn’t cake or crease in fine lines.

ONE KIT. A COMPLETE, POLISHED LOOK.

Everything You Need to Get Ready With Confidence

No complicated routine and no drawer full of products—just a shade-matched foundation, a versatile full-face palette, and the brush that makes application simple.

STEP 1 • EVEN

Baked Balance-n-Brighten Foundation

Color-correcting, buildable coverage in the shade you select, with a natural finish that stays light on skin.

STEP-BY-STEP DIRECTIONS ON THE BACK

STEP 2 • DEFINE

Best of the Best Baked Face Palette

Universally wearable baked shades for eyes and face make a polished everyday look easy to create.

STEP 3 • BLEND

Retractable Angled Kabuki Brush

The angled shape helps sweep, press, and blend your foundation—ideal for beginners and easy touch-ups.

ONE KIT. A COMPLETE, POLISHED LOOK.

Everything You Need to Get Ready
With Confidence


No complicated routine and no drawer full of products—just a shade-matched foundation, a versatile full-face palette, and the brush that makes application simple.

STEP 1 • EVEN

Baked Balance-n-Brighten Foundation

Color-correcting, buildable coverage in the shade you select, with a natural finish that stays light on skin.

STEP-BY-STEP DIRECTIONS ON THE BACK

STEP 2 • DEFINE

Best of the Best Baked Face Palette

Universally wearable baked shades for eyes and face make a polished everyday look easy to create.

STEP 3 • BLEND

Retractable Angled Kabuki Brush

The angled shape helps sweep, press, and blend your foundation—ideal for beginners and easy touch-ups.

DESIGNED AROUND THE SKIN YOU HAVE TODAY

Coverage That Balances—Without Hiding You


As skin changes, heavy makeup can exaggerate the very texture we want to soften. Baked Balance-n-Brighten gives you control: start sheer, build where needed, and keep the finish looking like skin. Perfect for:

Fine lines & wrinkles

Uneven complexion

Redness & rosacea

Natural-looking finish

Especially reassuring for sensitive-looking skin: the foundation is National Rosacea Society Accepted, National Psoriasis Foundation Recognized, and dermatologist approved.

Award-Winning Baked Beauty

Recognized formulas, created to help women feel confident and beautiful at every age.

DESIGNED AROUND THE SKIN YOU HAVE TODAY

Coverage That Balances—Without Hiding You

As skin changes, heavy makeup can exaggerate the very texture we want to soften. Baked Balance-n-Brighten gives you control: start sheer, build where needed, and keep the finish looking like skin. Perfect for:

Fine lines & wrinkles

Uneven complexion

Redness & rosacea

Natural-looking finish

Especially reassuring for sensitive-looking skin: the foundation is National Rosacea Society Accepted, National Psoriasis Foundation Recognized, and dermatologist approved.

Award-Winning Baked Beauty


Recognized formulas, created to help women feel confident and beautiful at every age.

FROM

Laura Geller


We decided to create this all-in-one set, adding our bestselling Baked Balance-n-Brighten Foundation and our incredible Retractable Angled Kabuki Brush – you can use the brush to apply all the face products in the kit! Once you try baked makeup, I promise you'll never want to live without it.

Makeup for your pro-aging era

Created to help women 40+ rediscover the joy
and confidence of makeup.

FROM

Laura Geller


We decided to create this all-in-one set, adding our bestselling Baked Balance-n-Brighten Foundation and our incredible Retractable Angled Kabuki Brush – you can use the brush to apply all the face products in the kit! Once you try baked makeup, I promise you'll never want to live without it.

Makeup for your pro-aging era

Created to help women 40+ rediscover the joy and confidence of makeup.

RAVE REVIEWS FROM GELLER GALS

Women Love How It Looks—and Feels


Real feedback from customers who purchased the
Baked Starter Kit.

Soft, never cakey

“It goes on soft, no caking, but great coverage.”

DONNA G.

Buildable and natural

“I love the brush, love the fact that you don't need a lot of product at once… it's all very buildable! Very natural feeling.”

HEATHER C.

A mature-skin favorite

“This is the best and most versatile foundation I have ever used… I just love it on my more mature skin.”

PAM B.

Based on verified product review data

RAVE REVIEWS FROM GELLER GALS

Women Love How It Looks—and Feels


Real feedback from customers who purchased the Baked Starter Kit.

Soft, never cakey


“It goes on soft, no caking, but great coverage.”

DONNA G.

Buildable and natural


“I love the brush, love the fact that you don't need a lot of product at once… it's all very buildable! Very natural feeling.”

HEATHER C.

A mature-skin favorite


“This is the best and most versatile foundation I have ever used… I just love it on my more mature skin.”

PAM B.

Based on verified product review data

STILL DECIDING?

Your Questions, Answered

Ready for makeup that works with your skin?

Choose your foundation shade and complete your baked makeup routine.

STILL DECIDING?

Your Questions, Answered


Ready for makeup that works with your skin?

Choose your foundation shade and complete your baked makeup routine.