PRO-AGING NEVER LOOKED BETTER
The Color-Correcting Foundation Made for
Mature Skin
Meet Baked Balance-n-Brighten: Our color-correcting baked foundation for smooth, natural-looking coverage that won’t settle into fine lines and wrinkles.
Smooth coverage for mature skin that won’t settle into fine lines.
Balances redness, dark spots, and uneven tone.
Handcrafted in Italy with cream pigments baked for 24 hours.
Natural, skin-like coverage that never looks cakey, heavy, or dry.
“This is magic for my mature skin. It blurs every fine line instantly and never settles into my creases!”
— Susan M.
$19.00
$38.00
PRO-AGING NEVER LOOKED BETTER
The Color-Correcting Foundation Made for Mature Skin
Meet Baked Balance-n-Brighten: Our color-correcting baked foundation
for smooth, natural-looking coverage that won’t settle into fine lines and wrinkles.
Smooth coverage for mature skin that won’t settle into fine lines.
Balances redness, dark spots, and uneven tone.
Handcrafted in Italy with cream pigments baked for 24 hours.
Natural, skin-like coverage that never looks cakey, heavy, or dry.
“This is magic for my mature skin. It blurs every fine line instantly and never settles into my creases!”
— Susan M.
$19.00
$38.00
The Shade Match That Forgives
9 shades, color-correcting technology built to adapt — so your match doesn't have to be exact to look right.
Find your closest match.
Light: For light to light-medium skin.
Our bestselling shade!
Still not sure about your shade?
The Shade Match That Forgives
9 shades, color-correcting technology built to adapt — so your match doesn't have to be exact to look right.
Find your closest match.
Light: For light to light-medium skin.
Our bestselling shade!
Still not sure about your shade?
51,000+ Reviews
Baked Balance-n-Brighten Color Correcting Foundation
Our #1 foundation for mature skin!
Choose your shade: Select a shade
Porcelain
Fair
Light
Medium
Golden Medium
Sand
Tan
Deep
Toffee
$19.00 $38.00
“I was skeptical about the claim that it would not settle into lines and wrinkles. I also wasn’t sure that it wouldn’t look dry and flaked. Wow, was I surprised! I love this foundation!”
— Crissy W.
Baked Balance-n-Brighten Color-Correcting Foundation gives mature skin a brighter, more even skin tone while never feeling cakey or heavy.
Sensitive Skin? We’ve Got You!
51,000+ Reviews
Baked Balance-n-Brighten Color Correcting Foundation
Our #1 foundation for mature skin!
Choose your shade: Select a shade
Porcelain
Fair
Light
Medium
Golden Medium
Sand
Tan
Deep
Toffee
$19.00 $38.00
“I was skeptical about the claim that it would not settle into lines and wrinkles. I also wasn’t sure that it wouldn’t look dry and flaked. Wow, was I surprised! I love this foundation!”
— Crissy W.
Baked Balance-n-Brighten Color-Correcting Foundation gives mature skin a brighter, more even skin tone while never feeling cakey or heavy.
Sensitive Skin? We’ve Got You!
THE FORMULA THAT PUT LAURA GELLER BEAUTY ON THE MAP
Why Baked Foundation Works Differently
Each formula begins as swirls of cream pigment, then is handcrafted and baked on terracotta tiles in Italy for 24 hours. The result looks like a powder—but feels silky and cream-like as it melts into skin.
Cream Pigments Begin the Process
Marbleized swirls combine complementary tones to help balance the look of uneven color.
Baked for 24 Hours in Italy
The handcrafted process transforms cream into weightless, silky shades that apply with ease.
Light to Medium Coverage, Never Heavy
Build only the coverage you want for a natural skin finish that doesn’t cake or crease in fine lines.
THE FORMULA THAT PUT LAURA GELLER BEAUTY ON THE MAP
Why Baked Foundation Works Differently
Each formula begins as swirls of cream pigment, then is handcrafted and baked on terracotta tiles in Italy for 24 hours. The result looks like a powder—but feels silky and cream-like as it melts into skin.
Cream Pigments Begin the Process
Marbleized swirls combine complementary tones to help balance the look of uneven color.
Baked for 24 Hours in Italy
The handcrafted process transforms cream into weightless, silky shades that apply with ease.
Light to Medium Coverage, Never Heavy
Build only the coverage you want for a natural skin finish that doesn’t cake or crease in fine lines.
YOUR COVERAGE, YOUR WAY
How to Apply Baked Balance-n-Brighten Foundation
One silky, weightless foundation can give you a light veil or more focused coverage. The difference is all in how you use your brush.
BEGINNER-FRIENDLY • BUILDABLE • NATURAL FINISH
1
FOR LIGHT COVERAGE
Sweep for a soft, even complexion
Swirl a fluffy brush over the foundation, tap off any excess, then sweep across your face. Blend outward and upward for a natural, skin-like finish.
2
FOR MEDIUM COVERAGE
Press—don’t swipe—for more coverage
Use a denser brush. With our Retractable Kabuki Brush, pull the sleeve almost all the way up to firm the bristles, then press the foundation onto skin instead of swiping.
3
FOR CUSTOM COVERAGE
Build only where you need it
Begin with a light all-over layer. Then press a second thin layer over redness, dark spots, or uneven areas so the rest of your skin still looks like skin.
PRO TIP: Use less product around fine lines, then buff the edges until seamless. Thin layers keep the finish weightless instead of looking heavy or cakey.
YOUR COVERAGE, YOUR WAY
How to Apply Baked Balance-n-Brighten Foundation
One silky, weightless foundation can give you a light veil or more focused coverage. The difference is all in how you use your brush.
BEGINNER-FRIENDLY • BUILDABLE • NATURAL FINISH
1
FOR LIGHT COVERAGE
Sweep for a soft, even complexion
Swirl a fluffy brush over the foundation, tap off any excess, then sweep across your face. Blend outward and upward for a natural, skin-like finish.
2
FOR MEDIUM COVERAGE
Press—don’t swipe—for more coverage
Use a denser brush. With our Retractable Kabuki Brush, pull the sleeve almost all the way up to firm the bristles, then press the foundation onto skin instead of swiping.
3
FOR CUSTOM COVERAGE
Build only where you need it
Begin with a light all-over layer. Then press a second thin layer over redness, dark spots, or uneven areas so the rest of your skin still looks like skin.
PRO TIP: Use less product around fine lines, then buff the edges until seamless. Thin layers keep the finish weightless instead of looking heavy or cakey.
DESIGNED AROUND THE SKIN YOU HAVE TODAY
Coverage That Balances—Without Hiding You
As skin changes, heavy makeup can exaggerate the very texture we want to soften. Baked Balance-n-Brighten gives you control: start sheer, build where needed, and keep the finish looking like skin. Perfect for:
Fine lines & wrinkles
Uneven complexion
Redness & rosacea
Natural-looking finish
Especially reassuring for sensitive-looking skin: the foundation is National Rosacea Society Accepted, National Psoriasis Foundation Recognized, and dermatologist approved.
Award-Winning Baked Beauty
Recognized formulas, created to help women feel confident and beautiful at every age.
DESIGNED AROUND THE SKIN YOU HAVE TODAY
Coverage That Balances—Without Hiding You
As skin changes, heavy makeup can exaggerate the very texture we want to soften. Baked Balance-n-Brighten gives you control: start sheer, build where needed, and keep the finish looking like skin. Perfect for:
Fine lines & wrinkles
Uneven complexion
Redness & rosacea
Natural-looking finish
Especially reassuring for sensitive-looking skin: the foundation is National Rosacea Society Accepted, National Psoriasis Foundation Recognized, and dermatologist approved.
Award-Winning Baked Beauty
Recognized formulas, created to help women feel confident and beautiful at every age.
FROM
Laura Geller
I heard from so many women that when they turned 40, their foundation suddenly felt cakey and heavy on skin.
In 2004, I discovered this unique process in Italy, where cream makeup pigments were baked into a silky, smooth texture. It was foundation that felt like a second skin! Baked Balance-n-Brighten is never too heavy and never creases. It’s buildable, so you can wear it light by day or add more for fuller coverage when you need it.
Makeup for Your Pro-Aging Era
Created to help women 40+ rediscover the joy and confidence of makeup.
FROM
Laura Geller
I heard from so many women that when they turned 40, their foundation suddenly felt cakey and heavy on skin.
In 2004, I discovered this unique process in Italy, where cream makeup pigments were baked into a silky, smooth texture. It was foundation that felt like a second skin! Baked Balance-n-Brighten is never too heavy and never creases. It’s buildable, so you can wear it light by day or add more for fuller coverage when you need it.
Makeup for your pro-aging era
Created to help women 40+ rediscover the joy and confidence of makeup.
RAVE REVIEWS FROM GELLER GALS
Women Love How It Looks—and Feels
Real feedback from customers who purchased
Baked Balance-n-Brighten Foundation.
Soft, never cakey
“It goes on soft, no caking, but great coverage.”
DONNA G.
Best product!
“Love this product. I'll never use liquid foundation again. As an older woman this really makes my face appear smooth.”
CONNIE W.
#1 product for mature skin
“The only foundation I'll use for the rest of my life!”
DEBBIE W.
Based on verified product review data
RAVE REVIEWS FROM GELLER GALS
Women Love How It Looks—and Feels
Real feedback from customers who purchased Baked Balance-n-Brighten Foundation.
Soft, never cakey
“It goes on soft, no caking, but great coverage.”
DONNA G.
Best product!
“Love this product. I'll never use liquid foundation again. As an older woman this really makes my face appear smooth.”
CONNIE W.
#1 product for mature skin
“The only foundation I'll use for the rest of my life!”
DEBBIE W.
Based on verified product review data
STILL DECIDING?
Your Questions, Answered
Ready for makeup that works with your skin?
Choose your shade and experience weightless, buildable coverage made for mature skin.
STILL DECIDING?
Your Questions, Answered
Ready for makeup that works with your skin?
Choose your shade and experience weightless, buildable coverage made for mature skin.
Laura Geller Beauty · Effortless beauty for every day.
© 2026 Laura Geller Beauty
All Rights Reserved
Laura Geller Beauty · Effortless beauty for every day.
© 2026 Laura Geller Beauty
All Rights Reserved