PRO-AGING NEVER LOOKED BETTER

Your Full-Face Routine, Without the Guesswork


Meet the Daily Routine Kit: four easy essentials for a smooth, natural-looking finish that won’t settle into fine lines and wrinkles.

Choose your foundation shade — we’ve done the rest

Blush & highlighter come in universally flattering shades

Lightweight baked color that won’t cake or feel heavy

Perfect for beginners with step-by-step directions included

“This is magic for my mature skin. It blurs every fine line instantly and never settles into my creases!”
— Susan M.

Includes 1 Foundation, 1 Highlighter, 1 Blush, 1 Brush

$39.95

$120

PRO-AGING NEVER LOOKED BETTER

Your Full-Face Routine, Without the Guesswork


Meet the Daily Routine Kit: three easy essentials for a smooth,
natural-looking finish that won’t settle into fine lines and wrinkles.

Choose your foundation shade — we’ve done the rest

Blush & highlighter come in universally flattering shades

Lightweight baked color that won’t cake or feel heavy

Perfect for beginners with step-by-step directions included

“This is magic for my mature skin. It blurs every fine line instantly and never settles into my creases!”
— Susan M.

Includes 1 Foundation, 1 Highlighter, 1 Blush, 1 Brush

$39.95

$120

The Shade Match That Forgives

Our foundation comes in 9 adaptable shades with color-correcting technology — so you don’t need an exact match for it to blend beautifully.
Find your closest shade.

Light: For light to light-medium skin.

Our bestselling shade!

The Shade Match That Forgives

Our foundation comes in 9 adaptable shades with color-correcting technology — so you don’t need an exact match for it to blend beautifully. Find your closest shade.

Light: For light to light-medium skin.

Our bestselling shade!

77,000+ Reviews

The Daily Routine Kit (4PC)

Foundation, blush, highlighter, and kabuki brush

Choose your shade: Select a shade

Porcelain

Fair

Light

Medium

Golden Medium

Sand

Tan

Deep

Toffee

$39.95

$120.00

PLUS FREE SHIPPING

The Daily Routine Kit is four things — baked foundation, blush, highlighter & brush — formulated for mature skin, designed for real mornings, and ready in five minutes.

77,000+ Reviews

The Daily Routine Kit (3PC)

Foundation, blush, highlighter, and kabuki brush

$39.95

$120.00

PLUS FREE SHIPPING

Choose your shade: Select a shade

Porcelain

Fair

Light

Medium

Golden Medium

Sand

Tan

Deep

Toffee

The Daily Routine Kit is four things — baked foundation, blush, highlighter & brush — formulated for mature skin, designed for real mornings, and ready in five minutes.

THE FORMULA THAT PUT LAURA GELLER BEAUTY ON THE MAP

Why Baked Makeup Works Differently


Each formula begins as swirls of cream pigment, then is handcrafted and baked on terracotta tiles in Italy for 24 hours. The result looks like a powder—but feels silky and cream-like as it melts into skin.

Cream Pigments Begin the Process

Marbleized swirls combine complementary tones to help balance the look of uneven color.

Baked for 24 Hours in Italy

The handcrafted process transforms cream into a weightless, silky color that applies with ease.

Light to Medium Coverage, Never Heavy

Build only the coverage you want for a natural finish that doesn’t cake or crease in fine lines.

THE FORMULA THAT PUT LAURA GELLER BEAUTY ON THE MAP

Why Baked Makeup Works Differently


Each formula begins as swirls of cream pigment, then is handcrafted and baked on terracotta tiles in Italy for 24 hours. The result looks like a powder—but feels silky and cream-like as it melts into skin.

Cream Pigments Begin the Process


Marbleized swirls combine complementary tones to help balance the look of uneven color.

Baked for 24 Hours in Italy

The handcrafted process transforms cream into a weightless, silky color that applies with ease.

Light to Medium Coverage, Never Heavy

Build only the coverage you want for a natural finish that doesn’t cake or crease in fine lines.

ONE KIT. A COMPLETE, POLISHED LOOK.

Everything You Need to Get Ready With Confidence

No complicated routine and no drawer full of products—just a shade-matched foundation, a silky marbleized blush, a natural-glow highlighter, and the brush that makes application simple.

STEP 1 • EVEN

Baked Balance-n-Brighten Foundation

Color-correcting, buildable coverage in the shade you select, with a natural finish that stays light on skin.

STEP 2 • BRIGHTEN

Baked Blush-n-Brighten Marbleized Blush


Silky, marbleized color blends effortlessly for a natural-looking flush that flatters mature skin without settling into fine lines.

STEP 3 • GLOW

Baked Natural Glow Highlighter


Silky baked color adds a soft, natural-looking glow that blends effortlessly without settling into fine lines.

STEP 4 • BLEND

Retractable Angled Kabuki Brush


The angled shape helps sweep, press, and blend your foundation—ideal for beginners and easy touch-ups.

ONE KIT. A COMPLETE, POLISHED LOOK.

Everything You Need to Get Ready
With Confidence


No complicated routine and no drawer full of products—just a shade-matched foundation, a silky marbleized blush, a natural-glow highlighter, and the brush that makes application simple.

STEP 1 • EVEN

Baked Balance-n-Brighten Foundation


Color-correcting, buildable coverage in the shade you select, with a natural finish that stays light on skin.

STEP 2 • BRIGHTEN

Baked Blush-n-Brighten Marbleized Blush


Silky, marbleized color blends effortlessly for a natural-looking flush that flatters mature skin without settling into fine lines.

STEP 3 • GLOW

Baked Natural Glow Highlighter


Silky baked color adds a soft, natural-looking glow that blends effortlessly without settling into fine lines.

STEP 4 • BLEND

Retractable Angled Kabuki Brush


The angled shape helps sweep, press, and blend your foundation—ideal for beginners and easy touch-ups.

DESIGNED AROUND THE SKIN YOU HAVE TODAY

Coverage That Balances—Without Hiding You


As skin changes, heavy makeup can exaggerate the very texture we want to soften. Baked Balance-n-Brighten gives you control: start sheer, build where needed, and keep the finish looking like skin. Perfect for:

Fine lines & wrinkles

Uneven complexion

Redness & rosacea

Natural-looking finish

Especially reassuring for sensitive-looking skin: the foundation is National Rosacea Society Accepted, National Psoriasis Foundation Recognized, and dermatologist approved.

Award-Winning Baked Beauty

Recognized formulas, created to help women feel confident and beautiful at every age.

DESIGNED AROUND THE SKIN YOU HAVE TODAY

Coverage That Balances—Without Hiding You

As skin changes, heavy makeup can exaggerate the very texture we want to soften. Baked Balance-n-Brighten gives you control: start sheer, build where needed, and keep the finish looking like skin. Perfect for:

Fine lines & wrinkles

Uneven complexion

Redness & rosacea

Natural-looking finish

Especially reassuring for sensitive-looking skin: the foundation is National Rosacea Society Accepted, National Psoriasis Foundation Recognized, and dermatologist approved.

Award-Winning Baked Beauty


Recognized formulas, created to help women feel confident and beautiful at every age.

FROM

Laura Geller


"This kit was made for anyone who regularly has a busy morning – including me! It’s everything you need to get a fresh-looking face in five minutes or less. The best part? You can use the same brush to apply each product."

Makeup for your pro-aging era

Created to help women 40+ rediscover the joy
and confidence of makeup.

FROM

Laura Geller


"This kit was made for anyone who regularly has a busy morning – including me! It’s everything you need to get a fresh-looking face in five minutes or less. The best part? You can use the same brush to apply each product."

Makeup for your pro-aging era

Created to help women 40+ rediscover the joy and confidence of makeup.

RAVE REVIEWS FROM GELLER GALS

Women Love How It Looks—and Feels


Real feedback from customers who purchased the
Daily Routine Kit.

Excellent product


"I love the speedy application of this kit, it makes my skin appear even toned and with a natural finish."

SHIRLEY S.

Love, love, love


"Love this new Pink Butter cream blush and the brush that came with it. The brush makes application so easy and the color is a lovely hint of pink."

BABETTA H.

Baked, balance, and brightness


"Love it!! It's so much better than traditional face cake makeup. I actually look like myself without the heavy coverage."


DEBORAH M.

Based on verified product review data

RAVE REVIEWS FROM GELLER GALS

Women Love How It Looks—and Feels


Real feedback from customers who purchased the Daily Routine Kit.

Excellent product


"I love the speedy application of this kit, it makes my skin appear even toned and with a natural finish."

SHIRLEY S.

Love, love, love


"Love this new Pink Butter cream blush and the brush that came with it. The brush makes application so easy and the color is a lovely hint of pink."

BABETTA H.

Baked, balance, and brightness


"Love it!! It's so much better than traditional face cake makeup. I actually look like myself without the heavy coverage."


DEBORAH M.

Based on verified product review data

STILL DECIDING?

Your Questions, Answered

Ready for makeup that works with your skin?

Choose your foundation shade and complete your baked makeup routine.

STILL DECIDING?

Your Questions, Answered


Ready for makeup that works with your skin?

Choose your foundation shade and complete your baked makeup routine.